Eugene Investment & Securities' logo type and visual symbol colors were basically changed from blue to scarlet based on the Eugene Group's CI system; in order to increase the recognition rate of autographed marks, bold was introduced to the basic logo type, with the visual symbol reduced in size.
- Logo type
- Fonts that can express boldness and confidence well are used for the logo type in consideration of investors’ recognition and trust.
- The image of the old visual symbol symbolically reflects the future-oriented Eugene Investment & Securities' strong will for prosperity and growth. The natural shape of the "E," which embodies the person in the "sphere," is designed to embody the basic concept of "a comprehensive financial investment company that creates value for customers and shareholders."